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Facebook to Test VR Ads

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Facebook will soon start processing ads in its Oculus Quest virtual reality glasses. The advertising is tested in three apps.


You may have thought that you could escape the eternal flood of advertisements by leaving the world behind for a while, but nothing could be further from the truth. Facebook has announced that virtual reality is no longer safe either.

It will soon begin testing ads in the Oculus Quest VR system. The ads primarily come to a trio of apps, including Resolution Games’ Blaston and two unannounced apps.

The options will be expanded later, based on user feedback, Facebook says. All this aims to create a ‘self-sufficient platform’ for the development of virtual reality. “Once we know how this test turns out, and we’ve received feedback from developers and the community, we’ll provide more details about when ads will become more widely available across the Oculus platform and the Oculus mobile app,” the company said in a statement.

Facebook says it won’t change the way it currently collects and analyzes user data. So there will not immediately be advertisements based on, for example, movement data or information obtained from the voice assistant on the Oculus glasses.

To show ads, Facebook will pull data from your Facebook profile, and it also keeps track of which apps have interested you in the Oculus app itself.

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