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Mcdonald’s Loses Sales After Restaurant Closings Due to Corona

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Fast food chain McDonald’s recorded fewer sales in the past quarter after large-scale closings of its restaurants due to the corona crisis.

 

The American company warned earlier this month about falling sales. Then the fast-food giant also dropped its financial goals for this year due to the uncertainty surrounding Covid-19.

McDonald’s comparable-store sales in the period decreased by more than 3 percent compared to a year earlier. This means that restaurants that were also open a year ago sold less. The most significant blow came in the second half of March, when McDonald’s restaurants had to close in France, the United Kingdom, Italy and the United States.

Besides, consumer behaviour has also changed because of calls from governments that citizens should stay at home, according to McDonald’s. In February, McDonald’s said the results were still “strong”, even though around a quarter of its locations in China were closed.

Currently, McDonald’s restaurants are still closed in France, Italy, Spain and the United Kingdom. Collection and delivery are still possible in Germany, Russia, Australia and Canada. Nor are Americans allowed to eat burgers in the chain’s restaurants.

However, they can have their order delivered at home or pick it up themselves, for example with a car. In China, most locations are now open, although visitor numbers are much lower than average.

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